Dev B. Kaushik
Big e-commerce brands are aggressively expanding their business
and if local businesses will also make use of technology they too can compete
with such brands.
About 93 percent of Indian retail is still in with the local
shopkeepers. E-commerce websites give people chance to book their products
online and get them delivered at their doorstep. Customers just need to take
out their smart phones from pocket to book any product and need not go anywhere
physically. Many electronics stores and other local businesses are drowning
their shutters due to the growing businesses of big brands offering products
online. So, embracing technology has become imperative for small businesses.
Going
local makes sense
A retailer from Mumbai without any online business presence says,”Yes,
online retailers are affecting our sales, but what we can do. Right now, things
are sustainable, but if the future is internet/digital then we will have to do something about it.”
Another retailer from Delhi tells us,”Yes, online sales have
affected the market badly. I don’t know how they manage to sell products so
cheap.” But did you know that out of top 20 retailers selling online have
started primarily as brick and mortar retailers in the US? We can learn a lesson from them. The Indian
retail market is geared to scale up from $650 million to $1 trillion by 2020, a
great opportunity for all the local and small businesses in retail sector.
Technological
empowerment for local businesses
So are we late? Not really! Keeping pace with technological
advancement and making an online presence, we can beat the world. A
technological change can bring out many opportunities and advantages for small
businesses. It will definitely boost consumer’s expectations.
Going local has become a new trend and a large number of consumers
today prefer local marketplaces in their neighborhood area. Small businesses in
India are now embracing advance technology to stand at par with the big brands.
How can
you attract more customers to your local business?
Here is one of the suggested actions that local business might be
interested to have a look at, in order to attract more customers.
Register yourself with the online platform like shopview.in. You
might have heard about the popular online directories. Well, it’s good to get
your business listed there but the problem is that these are big platforms
where the big players are gambling. So you need to primarily focus on the
places where your local businesses run prominently. Go for the shopview
platform which is dedicated to support small businesses. It is a free platform
where you can easily register your business, products and services to sell them
quickly in your neighborhood.
Making
local businesses online with technological empowerment
Shopview.in offers a free app for small businesses. Simply
register your store and see more sales coming your way from the local
marketplace of your neighborhood. You need not be a tech savvy and the handling
process is very simple. You can easily change the products and prices of your
displayed products at shopview.in through your mobile or laptop.
Shopkeepers can deliver products at the doorstep of the customers
in the nearby area. The payment will be either given to them in cash or
deposited in account as per their preferences. At Shopview.in, we will assist
shopkeepers in all possible ways to upload products at Shopview.in and get more
sales from local customers. We will also assist local business owners and
service providers in delivering the products at the doorsteps of customers.
Join shopview and give technological wings to your local business
for free.
Email: sales@shopview.in
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