Dev B. Kaushik
In the past few years, ‘Local’ has changed into a trendy buzzword,
and for a good reason.
How often have you checked news magazines, Facebook, Twitter just
to know about another world crisis? One more emergency? Yet another bailout
plan for sick industries?
Don’t you start feeling powerless sometimes? Depressed?
Overwhelmed?
It’s really tough not to feel like that way, when the difficulties
are very massive….so distant… so critical...and unattainable…
But simply how much time and attention have you been giving to
such discouraging and overwhelming global issues on which you have no control?
But why you are feeling powerless whenever you could take action in your own area, creating a difference, today?
But why you are feeling powerless whenever you could take action in your own area, creating a difference, today?
Local shopping is the
buzz today
If everyone did as "Think Globally, Act locally” quote suggested
by the famous Paul McCartney.
Imagine if millions of people put the power which they are wasting
currently, worrying all about the worldwide issues beyond their power and
instead they start ‘being making the changes’ in their own communities.
We strongly believe that we’d end up creating such global change
we are running after much faster and more sustainably in this way, because
these solutions would give results from the bottom up side rather than the top
down.
After fixing our cities and towns individually, we will
collectively develop a more wealthy, pleasant and sustainable world.
In this digitally connected business landscapes of today, local
marketplaces are focusing on empowering the shoppers, and factors like
environment, economy and personal freedom have given boost to the trend.
Empowering the local
marketplaces
The word ‘Local’ is the connection of community and collaboration.
Since they grew up in your community, a local business is more attached to our
city/town rather than the multi city chain stores, and they are more likely to
contribute to the non profits.
But unfortunately, that’s where there is disconnect. Although most
of the customers claim that supporting local stores is important to them, but
their wallets tell a different story.
The chains, big box stores and online stores account for a huge share of the potential spending on
their communities. These big stores and
business giants have managed to get an easy support for them and they do much
of the marketing online and offline to stay at the top of the mind of
consumers. They do take advantage of each and every loophole and the resources
available, that’s why more and more people are doing shopping with big
businesses.
Making the sense of
local shopping
It has just created a disconnection between what the people truly
value and wherever they spend their money.
Such negative feedback makes it really tough for local businesses
to support their community as they lack the profits and earnings necessary to
spend on the projects they need to fund. But this income is being siphoned out of
the communities, unfortunately, with the assistance of the local shoppers.
But if such leaks could be plugged, more revenue would flow
through the entire local community, kicked off by the booming local businesses
in your area.
It’s our mission to support local businesses. How to make this
happen? We have spent more than a decade in figuring out the solution. We have
found two important keys to the success to support locals:
·
Set up regular reminders in the entire community to
support Local
·
Provides shoppers with an online portal containing the
complete local information
It will definitely help consumers to look locally first and it
will increase the chances that they will find everything they need and provide
the best ever experience that is as much convenient as possible.
It’s really amazing when people will act locally if you ensure
that it is simple for them.
Want more information on how can you bring this revolutionary
change and movement to your community?
Dev B. Kaushik
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