Saturday, 11 February 2017

How Local Shopping Makes Sense in Globally Connected Marketplaces

Dev B. Kaushik

  In the past few years, ‘Local’ has changed into a trendy buzzword, and for a good reason.

How often have you checked news magazines, Facebook, Twitter just to know about another world crisis? One more emergency? Yet another bailout plan for sick industries?
Don’t you start feeling powerless sometimes? Depressed? Overwhelmed?
It’s really tough not to feel like that way, when the difficulties are very massive….so distant… so critical...and unattainable…

But simply how much time and attention have you been giving to such discouraging and overwhelming global issues on which you have no control?
But why you are feeling powerless whenever you could take action in your own area, creating a difference, today?

Local shopping is the buzz today
If everyone did as "Think Globally, Act locally” quote suggested by the famous Paul McCartney.
Imagine if millions of people put the power which they are wasting currently, worrying all about the worldwide issues beyond their power and instead they start ‘being making the changes’ in their own communities.

We strongly believe that we’d end up creating such global change we are running after much faster and more sustainably in this way, because these solutions would give results from the bottom up side rather than the top down.

After fixing our cities and towns individually, we will collectively develop a more wealthy, pleasant and sustainable world.

In this digitally connected business landscapes of today, local marketplaces are focusing on empowering the shoppers, and factors like environment, economy and personal freedom have given boost to the trend. 

Empowering the local marketplaces
The word ‘Local’ is the connection of community and collaboration. Since they grew up in your community, a local business is more attached to our city/town rather than the multi city chain stores, and they are more likely to contribute to the non profits.

But unfortunately, that’s where there is disconnect. Although most of the customers claim that supporting local stores is important to them, but their wallets tell a different story.

 The chains, big box stores and online stores account for a huge share of the potential spending on their communities.  These big stores and business giants have managed to get an easy support for them and they do much of the marketing online and offline to stay at the top of the mind of consumers. They do take advantage of each and every loophole and the resources available, that’s why more and more people are doing shopping with big businesses.

Making the sense of local shopping
It has just created a disconnection between what the people truly value and wherever they spend their money.

Such negative feedback makes it really tough for local businesses to support their community as they lack the profits and earnings necessary to spend on the projects they need to fund. But this income is being siphoned out of the communities, unfortunately, with the assistance of the local shoppers.

But if such leaks could be plugged, more revenue would flow through the entire local community, kicked off by the booming local businesses in your area.

It’s our mission to support local businesses. How to make this happen? We have spent more than a decade in figuring out the solution. We have found two important keys to the success to support locals:

·         Set up regular reminders in the entire community to support Local
·         Provides shoppers with an online portal containing the complete local information

It will definitely help consumers to look locally first and it will increase the chances that they will find everything they need and provide the best ever experience that is as much convenient as possible.
It’s really amazing when people will act locally if you ensure that it is simple for them.

Want more information on how can you bring this revolutionary change and movement to your community?

Get in touch with us at, we look forward to help you out.

Dev B. Kaushik

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