Dev B. Kaushik
Shop Local, Buy Local! We toss these phrases around our
world in today’s retail trend. When you are shopping locally or shopping small,
you are supporting yourself.
But is it really important for the businesses? As per a
local survey, independent businesses who participated in local shopping
campaigns reported a revenue growth of around 9.2% which is nearly double of
the increase of those who didn’t participated.
Highlight your business if you want to set yourself apart from the big
box chain businesses.
Further supporting the communities creates jobs, increases
salaries and also improves the well-being within the local community. If you wish to gain exposure in the community,
follow these tips and jump into the movement of shop local campaigns:
Gather resources:
First, let the experts do the framework. With local shopping platform like
Shopview.in, getting the right information is easy. This popular local shopping
app will guide your properly to support your business.
Increase
your visibility in community: Join a
local community and organizations dedicated to helping local businesses. They
have good resources to focus in the markets in your local area. It will bring
credibility to your business and increase the visibility of your business in
your local marketplace.
Create a
neighborhood team: After joining
hands with main street organizations, now it’s time to become your own
community cheerleader. Be a shop local ambassador and advocate the shop local
movement within your community. Create shop local signage for your business or
shop and share it with all your neighbors.
Talk to your customers about the benefits of local shopping and project
the feeling of the unification within the community. Don’t hesitate to say
thanks to your customers when they shop local. Make your customers feel good on
their choice to shop local.
Suggest all about this to other retailers
as well within your area. If you all are together, it’s the beauty of being
local. Buy Local, shop local and eat local.
Use
social networks and Emails: Now that
you are only talking with your customers about the benefits of local shopping,
remind them about the impact of shop local through social media, SMS and
emails. Showcase your brand’s personality and make yourself or your business
unique. Share a monthly or weekly fact to Instagram, Facebook, Twitter, Pintrest
etc. with a shop local stat. Don’t
forget to use hash tags like #ShopLocal and #SupportLocal with your messages.
Just as you thank your customers whenever they visit your shop, thank them
virtually too. Educate your neighborhood shops and talk to your customers about
the benefits of shopping local rather than shopping on the big chain stores.
So now you are aware of all these tips, it’s time to move
out and spread the shop local love. If
you wish to support your business, register your business on shopview.in. We
will do all the tedious work for you. Be it spreading the word about your
business on social media or supporting the neighborhood. Register yourself through shopview.in mobile
app and add your products there. Customers will order the products through the
app and you will get a notification about the order. Shopview will work
further; we will even provide sales boys who will send orders to the doorstep
of the customers. Payment will be either credited to your account or you will
get it in cash after the product delivery.
Join shopview and give technological wings to your local business for free.
Visit www.shopview.in for more details or contact at:
Email: info@shopview.in
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